BlueLavage®

The challenge: Blue Lavage is a sustainable pulse lavage system for knee and hip surgery. Being the first of its kind its a genuinely innovative medical product in a conservative, highly technical industry. My job therefore, was to build a brand and marketing presence from scratch that could communicate complex USPs clearly and win trust in a clinical environment. The approach: Starting with the foundation, together with a team, we developed a full Brand Guide establishing the visual and tonal identity of BlueLavage®: colors, typography, tone of voice and usage rules. From there, I co-designed the website and built a LinkedIn campaign series communicating each USP individually: sustainability, regional production, cost efficiency and supply reliability. The strategic centrepiece is an interactive savings calculator that I built, which lets potential hospital clients calculate exactly how much CO₂, disposal costs and electronic waste they would save by switching to the BlueLavage®. Rather than telling clients why to switch, the calculator lets them convince themselves. The result: A complete brand ecosystem: Brand Guide, website, LinkedIn presence and a conversion-focused marketing tool. The calculator is currently being rolled out as the primary lead generation instrument for new hospital clients.