ROTWEB UG

The challenge: Lüdenscheid is not an obvious place to build a cultural business. The city had little going on in terms of Event-Locations and nightlife. The challenge was not just to build a company, but also to build an audience and a brand in a market that didn't yet exist. The approach: Out of a „Why not?“ we founded ROTWEB UG, no money, no help from others, no real plan. Everything was built by hand: we renovated the location ourselves, designed the brand identity, built the website, created merchandise, handled HR and payroll, and executed every event from the ground up. I took ownership of marketing, corporate design and external relations. We grew the company to over 10 employees within two years, established a permanent venue with Dahlmann in the heart of Lüdenscheid, and positioned ROTWEB as a cultural force in the city — including a collaboration at the international light art festival "Lichtrouten" and participation in political and cultural events. As the business matured and we continued studying, we built a project manager structure that now runs day-to-day operations independently, while we only do the managerial stuff. The result: A profitable, self-sustaining company with its own venue, a recognisable brand and a real role in the cultural life of Lüdenscheid. Built from nothing, still running and structured to grow without us being in the room.